Last updated: December 2, 2025
Select Auto Rentals (“Select Auto Rentals”, “we”, “us”, or “our”) operates the website located at selectautorentals.com, together with any related landing pages, booking forms, content, features, tools, products, and services (collectively, the “Services”). We use GoHighLevel and other third-party service providers to help us host and operate the Services.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a booking, purchase, or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details (typically processed through third-party payment processors).
- Account information including your username, password, security questions, preferences, and settings, if you create an account with us or our service providers.
- Transaction information including the items or services you view, place in your cart, book, add to your wishlist, purchase, return, exchange, or cancel, and information about your past transactions with us.
- Communications with us including the information you include in communications with us (for example, when sending us a customer support inquiry or responding to a form).
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, such as how and when you interact with or navigate the website, booking pages, or communications.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you when you create an account, submit a booking request, complete a reservation, fill out forms, visit or use the Services, communicate with us, or otherwise provide personal information.
- Automatically through the Services including from your device when you use our Services or visit our website, through cookies, pixels, and similar technologies.
- From our service providers when we engage them to enable certain technology and when they collect or process personal information on our behalf (for example, GoHighLevel for hosting, CRM, and forms; payment processors; email service providers; or analytics providers).
- From our partners or other third parties, such as marketing partners, advertising platforms, or data providers, where permitted by law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
1. Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to:
- Perform our contract with you.
- Process your payments and reservations.
- Fulfill your bookings, orders, or related services.
- Remember your preferences and items or services you are interested in.
- Send notifications related to your account, bookings, or transactions.
- Process changes, cancellations, or other transactions.
- Create, maintain, and otherwise manage your account with us (if applicable).
- Arrange for communications related to pick-up, drop-off, or other rental logistics.
- Provide you with a customized experience, such as recommending services or offers based on your previous activity.
This may include using your personal information to better tailor and improve the Services.
2. Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as to:
- Send marketing, advertising, and promotional communications by email, SMS/text message (where permitted), or postal mail.
- Show you online advertisements for products or services on our website or other websites and platforms (e.g., social media, search engines, or display networks), which may be based on your past activity and interactions with the Services.
You can opt out of certain marketing communications as described in the “Managing Communication Preferences” section below.
3. Security and Fraud Prevention
We use your personal information to:
- Authenticate your account (if applicable).
- Provide a secure payment and booking experience.
- Detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
- Protect public safety and secure our Services and systems.
If you choose to register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.
4. Communicating with You
We use your personal information to:
- Provide you with customer support.
- Respond to your questions, comments, and requests.
- Provide effective services and maintain our business relationship with you.
5. Legal Reasons
We may use your personal information to:
- Comply with applicable law or respond to valid legal processes (for example, requests from law enforcement or government agencies).
- Investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings.
- Enforce or investigate potential violations of our terms, policies, or rental agreements.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With service providers who perform services on our behalf, such as GoHighLevel (for website/landing page hosting, CRM, and communications), payment processors, IT management, data analytics, email/SMS delivery, customer support, cloud storage, and, where applicable, fleet management or reservation software.
- With business and marketing partners to provide marketing services and advertise to you, such as advertising networks, social media platforms, and analytics providers, in accordance with their own privacy notices.
- When you direct us or consent to our disclosure of certain information to third parties, such as when you request that we ship items, connect you to a partner service, or when you use social media plugins or other integrations.
- With our affiliates or within our corporate group, where applicable, to support our operations, customer service, or shared services.
- In connection with a business transaction, such as a merger, acquisition, reorganization, sale of assets, or bankruptcy, subject to appropriate confidentiality protections.
- To comply with legal obligations, including responding to subpoenas, search warrants, court orders, or other lawful requests.
- To enforce our rights and protect others, including to enforce applicable terms of service, rental agreements, policies, and to protect or defend the Services, our rights, and the rights of our users or others.
We do not sell your personal information for money. Where applicable law considers certain sharing practices to be a “sale” or “sharing” for targeted advertising, you may have the right to opt out as described in “Your Rights and Choices” below.
Relationship with Our Service Providers (Including GoHighLevel)
Our website, landing pages, and certain booking forms and communications are hosted and managed using GoHighLevel and other third-party service providers. These providers may collect and process personal information about your access to and use of the Services in order to provide, maintain, and improve their platforms and to provide services to us.
Information you submit through our website or landing pages may be transmitted to and stored by these providers, who may be located in countries other than where you reside. We use such providers to help protect, grow, and improve our business, such as by providing CRM tools, analytics, communications, and marketing features.
These providers generally process your personal information on our behalf and under our instructions; however, they may also process certain data as independent controllers where required for their own legal or operational purposes. In those cases, their own privacy notices will apply in addition to this Privacy Policy.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
SMS/Text Messaging & Communications
We may use your phone number to send you SMS/text messages related to your use of the Services. This can include:
- Reservation confirmations, reminders, updates, and changes
- Important information about your vehicle pickup, return, or charges
- Account notifications, support messages, and security alerts
- Occasional promotional or marketing messages, where permitted by law
We use third-party providers, including Twilio, to deliver these messages. Twilio processes your phone number and message content on our behalf in order to send and receive SMS/text messages. Twilio acts as a service provider/processor and is contractually restricted from using your information for its own purposes.
By providing your mobile phone number and opting in (for example, by submitting a form that includes consent language, checking a consent box, or replying with a keyword where applicable), you consent to receive text messages from us at the number you provided. Message frequency may vary. Message and data rates may apply according to your mobile carrier plan. Your consent to receive text messages is not a condition of renting a vehicle or making a purchase, where prohibited by law.
You can opt out of receiving promotional text messages at any time by replying “STOP” to any SMS we send you, or by contacting us using the details in the Contact section of this Privacy Policy. After you opt out, we may still send you transactional or service messages where permitted by law (for example, messages about an active reservation, billing issues, or fraud/security alerts).
If you need help regarding our text messages, reply “HELP” to any message or contact us at [email protected].
We may retain SMS logs (such as send/receive timestamps, phone numbers, and message status) for a period of time reasonably necessary for security, fraud prevention, dispute resolution, and compliance obligations.
Children’s Data
The Services are not intended for children and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable technical, administrative, and organizational measures designed to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”
In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us (for example, avoid sending full payment card details via email).
How long we retain your personal information depends on different factors, such as:
- Whether we need the information to maintain your account or booking history.
- Whether we need the information to provide you with Services.
- Our legal obligations to retain data (e.g., for tax, accounting, or regulatory requirements).
- Our need to resolve disputes or enforce contracts and policies.
We will retain personal information for as long as reasonably necessary for these purposes or as otherwise required by law.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, and may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.
- Right to Access / Know – You may have the right to request access to personal information that we hold about you.
- Right to Delete – You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
- Right to Correct – You may have the right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability – You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt Out of Certain Uses – Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for targeted advertising, as defined in applicable privacy laws. Where required by law, we will honor such requests.
Managing Communication Preferences
We may send you promotional emails or text messages. You may opt out of receiving promotional emails at any time by using the unsubscribe link or instructions provided in our emails.
If you opt out of promotional emails or texts, we may still send you non-promotional messages, such as those about your account, bookings, or required legal notices.
How to Exercise Your Rights
You may exercise any of the rights described above (where applicable) by contacting us using the contact details provided in the Contact section below. We may need to verify your identity before we can process your request, as permitted or required by applicable law.
You may designate an authorized agent to make certain requests on your behalf where permitted by law. Before accepting such a request from an agent, we may require that the agent provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us.
We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may also have the right to:
- Appeal our decision, by contacting us again using the same details.
- Lodge a complaint with your local data protection authority or regulator.
International Transfers
We are based in the United States, and your personal information may be transferred to, stored in, and processed in countries other than your own, including the United States.
If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another region with laws governing data collection and use, please note that we may transfer your personal information to countries that may not provide the same level of data protection as your home country. Where required, we will rely on lawful transfer mechanisms, such as Standard Contractual Clauses or other appropriate safeguards, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we do so, we will:
- Post the revised Privacy Policy on this website,
- Update the “Last updated” date at the top of this page, and
- Provide any additional notice required by applicable law.
Your continued use of the Services after changes are posted will signify your acceptance of the updated Privacy Policy.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
Select Auto Rentals
Email: [email protected]